Growth Investment Strategies

Target Returns Built for Long-Term Growth

Hearthfire’s Growth Investment Strategy focuses on value-add and ground-up self-storage developments, targeting 17–23% project-level IRRs through disciplined underwriting, operational optimization, and strategic exits.

Why Investors Are Turning To Hearthfire's Growth Investment Strategy ?

Self-storage has consistently demonstrated one of the most resilient performance profiles in commercial real estate, supported by durable demand and strong operating fundamentals across economic cycles.

Hearthfire’s Growth Investment Strategy is designed to give investors direct access to this resilience while targeting meaningful long-term appreciation. Through this strategy, investors participate in institutional-quality self-storage projects where value is created through disciplined development, lease-up, and operational execution, not financial engineering.

The strategy is intentionally focused on markets and projects where investor capital can be deployed with conviction:

  • High-growth, structurally undersupplied markets, where demand is supported by population density, mobility, and local economic activity
  • Value creation through development and lease-up, allowing investors to participate in the full appreciation cycle from stabilization to exit
  • Institutional operations, with facilities managed by CubeSmart and Extra Space Storage to drive pricing, occupancy, and operating efficiency
  • Resilience to inflation and economic cycles, supported by short-term leases and dynamic pricing flexibility
21-37270 Northline Rd 0008
02-37270 Northline Rd 0061

How Investors Participate in the Growth Strategy

Hearthfire’s Growth Investment Strategy is structured to give investors direct participation in the full value creation lifecycle of each project, from acquisition or development through stabilization and exit.
Investors participate as limited partner common equity owners, aligning capital with the same drivers that institutional operators and sponsors rely on to create long-term value:

  • Participation in operating cash flow as assets lease up and stabilize
  • Exposure to net operating income growth driven by pricing, occupancy, and operational optimization
  • Direct participation in appreciation and exit proceeds, whether through sale, recapitalization, or portfolio aggregation
  • Alignment with the sponsor, as Hearthfire co-invests alongside investors and remains exposed throughout the lifecycle

This structure allows investors to benefit not only from income along the way, but from the compounded impact of disciplined execution, market growth, and institutional exit strategies.

How the Growth Strategy Creates Value?

Development & Acquisition

Ground-up builds and strategic conversions in undersupplied markets.

Lease-Up & Stabilization

Optimized pricing, demand capture, and revenue management.

Operate & Optimize

Operational efficiencies, expansions, and NOI growth.

Disposition or Recapitalization

Exit via sale, portfolio roll-up, or refinance.

Illustrative Average Returns
(Based on a $100,000 Investment in a Ground-Up Development Project)

Year Distributions Return of Capital Profit from Sale Cumulative Phase
1 $0 $0 $0 $0 Development/Acquisition
2 $0 $0 $0 $0 Lease-up
3 $5,000 $0 $0 $5,000 Stabilization
4 $10,000 $0 $0 $15,000 Operate/Optimize
5 $25,000 $100,000 $100,000 $240,000 Disposition/Recap
Total $40,000 $100,000 $100,000 $240,000 2.4× EM / 19.1% IRR

* 8-10% preferred return accrues annually and is paid upon available cash flow to service it.

A disciplined self-storage platform across U.S. markets

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Take the Next Step Toward Growth-Focused Investing

This strategy may be a fit if you:

  • Are an accredited investor
  • Seek long-term capital appreciation

  • Understand illiquidity in exchange for higher potential returns

  • Want exposure to self-storage beyond public REITs

From first investment to portfolio expansion,
our Investor Relations Team is here to help.

A Disciplined Capital Structure Built for Alignment

Each Growth Strategy opportunity is structured with a disciplined capital stack designed to balance downside protection, capital efficiency, and long-term upside, while aligning investor interests with the lifecycle of the asset.Rather than relying on financial engineering or excessive leverage, we prioritize clarity, hierarchy, and durability across the stack.

At a high level, that structure includes:

Capital stack breakdown

  • Senior Debt: First-lien financing designed to provide stability and capital efficiency, without diluting equity upside.

  •  Structured Capital (Selective):Used opportunistically in certain projects to enhance returns while maintaining prudent risk parameters.

  • Common Equity: Where Growth Strategy investors participate, with direct ownership and full exposure to operating performance, appreciation, and exit outcomes.

This structure reflects how institutional real estate is underwritten and governed across cycles, with a clear understanding of where risk resides, how returns are generated, and how capital is protected.

02-37270 Northline Rd 0061

Investment Resources

2026 Hearthfire Holdings Investor Guide

Intro to Alternative Investments, Real Estate Syndication & Self-Storage

2026 Self-Storage Investment White Paper

The Premier Asset Class for Strategic Capital Deployment

2025 Preferred Equity Executive Brief

This Is How Top Investors Deploy Capital in 2025