Frank’s story is the kind that doesn’t just inspire — it makes you reflect. Having joined the Eagles 26 years ago — just two years after Jeffrey Lurie bought the team — Frank came on board during a time when the Eagles weren’t respected in the NFL or in the business world. Taking the job was seen by many as a questionable move. But he believed in something deeper: vision, culture, and the long game.

He spoke about key milestones in that journey — how Joe Banner envisioned and delivered a new stadium, a new training facility, and helped draft Donovan McNabb, a player who would redefine the franchise’s future. He spoke about how Don Smolenski brought a new era of fan connection and operational excellence as team president. But more than any of the business moves, the theme that stuck with me was this:

“Our product is passion.”

Frank went on to share a deeply personal story about Jon Dorenbos, the former Eagles long snapper who endured unimaginable childhood trauma — his father murdered his mother. Jon turned to magic as a way to cope and heal. But beyond the tricks, Jon left a lasting impression on the entire Eagles organization.

Frank shared how Jon taught him something that changed his life:

You don’t have to do hard things — you get to do them.

It’s all about perspective. Shift how you see a challenge, and everything about how you approach it can change. That mindset has been woven into the fabric of the Eagles’ culture.